What's ƎRAЯE NYC®?

ƎRAЯE NYC® is a reflection of the ERA.

The name is designed as a visual palindrome, using RARE ERA and mirrored lettering to reflect ERA within the word itself.

The point is simple: no matter which way you look at it, you’re looking at the ERA.

Founded in New York City in 2006, ƎRAЯE NYC® reflects the culture, ideas, and creativity of the time through fashion, art, and design.

ƎRAЯE NYC® is RARE ERA, reflected.