What's ƎRAЯE NYC®?
What is the Rare Era?
Located on
145 Front St Shop 18 Brooklyn NY 11201
Store Hours
Mon-Fri
12-8pm
Sun & Sat
12-am-10pm
Contact: 855 727-3372
The Rare Era is a cultural shift—an era where authenticity reigns, and creativity thrives outside of manufactured hype. It’s a movement for those who redefine norms, build from the ground up, and turn underground culture into undeniable influence.
ƎRAЯE NYC® is the embodiment of this philosophy, blending fashion, art, and storytelling into a platform that amplifies the voices of skaters, artists, musicians, designers, and rebels who shape culture without seeking permission. Through collaborations with major brands, curated events, and media ventures like Kill The Hype, Save The Beast, we create spaces where true originality thrives.
The Rare Era is about defying expectations and reclaiming cultural influence—it’s for those who refuse to conform, who carve their own lane, and who make the underground impossible to ignore.
ƎRAЯE NYC® Logo Meaning
The ƎRAЯE NYC® logo is more than just a name—it’s a reflection of this era. No matter how you look at it, the word “ERA” is always visible, symbolizing that we are in a pivotal moment of cultural transformation. The mirrored typography represents a disruption of traditional perspectives, a reversal of mainstream narratives, and the idea that true innovation comes from seeing the world differently.
• Ǝ: The flipped “E” represents thinking beyond limitations, approaching ideas from a new angle, and breaking conventions.
• Я: The reversed “R” symbolizes rejecting imitation, embracing individuality, and reshaping what it means to be “rare.”
• ERA: No matter which way you look at it, the word “ERA” remains present—reminding us that we are in the midst of the Rare Era, a time where authenticity and originality reclaim their power.
The ƎRAЯE NYC® logo is not just a brand identity—it’s a statement, a symbol of those who refuse to be boxed in and a mark of those leading the future of culture.
ƎRAЯE NYC® was founded in 2006 when A.C. Carey was in high school, inspired by a deep-rooted immersion in New York City’s streetwear culture. From the early days of hanging out at legendary spots like SHQ, Coat of Arms, ALIFE, Bape, Supreme, Stussy, 10DEEP, Kid Robot, Classick Kicks, Clientele, Floght Club, WORLD, Reason, aNYthing, Dave’s Quality Meat, Union, Mishka, Vault, Goliath and many others, A.C. was a student of the game—absorbing the essence of the culture, understanding the brands that shaped it, and applying those lessons to build something original.
That foundation, combined with firsthand experience in the industry, led to the creation of ƎRAЯE NYC®—a brand that pays homage to the past while pushing the culture forward. Since 2006, it has evolved from an independent passion project into a movement that blends fashion, art, and storytelling, collaborating with major brands and curating influential events. The journey never stops, and the learning never ends.